PhillyCAM Facade

PhillyCAM, a nonprofit that facilitates new communications via a public access system on cable television, renovated a mid-century modern building for their new home in downtown Philadelphia. With a vertical sawtooth upper façade, the designer’s concept incorporated the reminiscent graphic of television static on an empty channel on analog TV sets. The graphic, made of colored metal panels, is enhanced by a simple yet effective lighting design. Using LED fixtures with a distinct beam pattern, the lighting is contained within the building recesses, not contributing to the light pollution of the urban environment. The fixtures are carefully aimed to eliminate any potential glare from inside the adjacent windows.

By using color changing technology, we created a kinetic and engaging façade to enhance the ‘tv fuzz’ effect. BEAM designed the control system, developing and programming a variety of light shows, incorporating rainbow chases, color washes and strobe effects. Although easily accessible to minimize maintenance, the selected LED fixtures contain a lumen maintenance of 70% at 120,000 hours.

The lighting reiterates the media message and creates an awareness of the station. For a building that was unnoticed for years, passerbyers now stop on the street, engaged with the façade changing through 60 seconds of television static.

Click here for video of PhillyCAM facade lighting

PhillyCAM Facade

PhillyCAM, a nonprofit that facilitates new communications via a public access system on cable television, renovated a mid-century modern building for their new home in downtown Philadelphia. With a vertical sawtooth upper façade, the designer’s concept incorporated the reminiscent graphic of television static on an empty channel on analog TV sets. The graphic, made of colored metal panels, is enhanced by a simple yet effective lighting design. Using LED fixtures with a distinct beam pattern, the lighting is contained within the building recesses, not contributing to the light pollution of the urban environment. The fixtures are carefully aimed to eliminate any potential glare from inside the adjacent windows.

By using color changing technology, we created a kinetic and engaging façade to enhance the ‘tv fuzz’ effect. BEAM designed the control system, developing and programming a variety of light shows, incorporating rainbow chases, color washes and strobe effects. Although easily accessible to minimize maintenance, the selected LED fixtures contain a lumen maintenance of 70% at 120,000 hours.

The lighting reiterates the media message and creates an awareness of the station. For a building that was unnoticed for years, passerbyers now stop on the street, engaged with the façade changing through 60 seconds of television static.

Click here for video of PhillyCAM facade lighting

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